County Communications Office
Welcome to the County of San Diego Branding page. See below, or click
the following links, to learn more about our new County logo,
including branding guidelines, logo design, downloads and more.
Branding
The County of San Diego’s logo reflects who we are and what we value.
Created through community input, it was selected from more than 100 options by hundreds of people representing more than 150 diverse sectors including education, healthcare, private business, our own employees and many others. They told us clearly what they valued and what images, colors and ideas spoke to them most.
Collaboration. Connection. Community. Diversity. Sunshine. Beaches. Mountains.
The input supports the values at the Center of the County of San
Diego's reimagined General Management System.
Access. Belonging. Equity. Excellence. Integrity. Sustainability.
Combine these themes with our drive to create the type of meaningful two-way communication that results in the best policies and programs, and it is easy to see why we knew our logo should reflect these values and priorities.
Logo Design
The iconic downtown San Diego County Administration Center is featured surrounded by elements of San Diego’s renowned natural environment, with sea, sand, mountains, and green spaces. The building represents the foundation for the myriad of programs provided to those who seek County services while the surrounding elements and colors are a nod to the County’s rich natural and welcoming environment.
A mix of blue, greens, greys and orange come together rich in symbolism and together representing new energy.
SAN DIEGO BAY BLUE
Pantone: N/A
HEX:
#1562A1
CMYK: 100, 0, 0, 0
RGB: 0, 176, 240
The blue colors of the sky and curved ocean waves represent open spaces, peace, and tranquility, but also symbolize trust and responsibility.
WESTERN BLUEBIRD BLUE
Pantone: N/A
HEX:
#00B0F0
CMYK: 100, 0, 0, 0
RGB: 0, 176, 240
The blue colors of the sky and curved ocean waves represent open spaces, peace, and tranquility, but also symbolize trust and responsibility.
LOCAL CITRUS ORANGE
Pantone: N/A
HEX:
#FDBA16
CMYK: 0, 29, 99, 0
RGB: 253, 186, 22
The orange color of the shoreline wraps around the building to symbolize security, optimism, and new energy.
ROLLING HILLS GREEN
Pantone: 377U
HEX:
#779042
CMYK: 57, 27, 93, 8
RGB: 119, 144, 66
The green colors arches represent 5 Supervisorial Districts. Agircuture, growth, self-sufficiency, economic vitality and sustaibablity. Equality across the region.
SAGEBRUSH GREEN
Pantone: N/A
HEX:
#A5BA49
CMYK: 40, 12, 91, 0
RGB: 165, 186, 73
The green colors arches represent 5 Supervisorial Districts. Agircuture, growth, self-sufficiency, economic vitality and sustaibablity. Equality across the region.
MOUTAIN SHADOW GREY
Pantone: N/A
HEX:
#58585B
CMYK: 64, 56, 53, 28
RGB: 89, 89, 89
The grey color and soaring seagull represent freedom and fearlessness, as a not to the County's quest for innovation and resourcefulness.
ADMINISTRATION CENTER PEACH
Pantone: N/A
HEX: #FEE0CB
CMYK: 0, 13, 18, 0
RGB: 254, 224, 203
The peach color represents foundation, programs and services provided to San Diegans.
Download the County Logo
Click to download the new County logo.
To request the logo in another language, please contact the County Communications Office at Communications@sdcounty.ca.gov
The County Seal
The logo is meant to complement the County seal which has been in use since 1937. The County seal will continue to be used for formal official communications documents such as the San Diego County Charter, Board of Supervisors policies, County proclamations and other documents where the official seal is necessary or more appropriate.
FAQs
Why is there a new logo and what happens to the County seal?
A few years ago, the County reimagined its General Management System, an operational approach to planning and decision-making. The updated General Management System put community engagement at the center of everything the County does. As part of that process and understanding that a brand is a promise to the public about what they can expect when they engage with us, we looked to develop a symbol of that commitment to two-way communication and a reflection of the region we were building in collaboration with the community.
The logo is meant to complement the County seal which has been in use since 1937. The County seal will continue to be used for formal official communications documents.
Who designed it and how was it selected?
The new logo was created by County designers, shaped by public and internal surveys, focus groups, and selected from more than 100 options by hundreds of people. Those people represented more than 150 diverse sectors including education, healthcare, private business, our own employees and many others.
Popular Services