Casa de Oro Revitalization Plan

The Campo Road Corridor Revitalization Specific Plan can be found below.

Final Document

Background Report and Appendices

Overview

The Campo Road Corridor Revitalization Specific Plan (Specific Plan) is a community-based plan to improve the urban form, quality of life, and public safety along the Campo Road Commercial Corridor. The Specific Plan covers a 60-acre area (42 acres excluding roads and rights-of-way) centered on Campo Road between Rogers Road and Granada Avenue and serves as the commercial and civic center of the Casa de Oro community. The Specific Plan area primarily encompasses the commercial area extending one block north and south of Campo Road, and is located within the Valle de Oro Community Plan Area, which includes the communities of Casa de Oro, Mount Helix, and Rancho San Diego.

Board of Supervisors Hearing

The Board of Supervisors of the County of San Diego adopted the Campo Road Corridor Revitalization Specific Plan on January 11, 2023. The supporting materials for this hearing can be found under Item #3 at the following link: BOS Calendar Meetings (sandiegocounty.gov). A video of the hearing can be found at the following link: BOS Video.

Background

In September 2015, the Casa de Oro Community Alliance (Alliance) was formed by a coalition of residents, business owners, property owners, community planning groups, nearby schools, churches, and other stakeholders, with the mission to enrich and beautify the Casa de Oro area. The Alliance prepared a Conceptual Plan that identified issues and outlined a vision for community revitalization.

Phase I

As a response to the efforts and request of the Alliance, on September 27, 2017, the Board directed the Chief Administrative Officer to, “secure an outside consultant to work with the Casa de Oro Alliance; which includes the Grossmont-Mt. Helix Improvement Association, the Spring Valley and Valle de Oro community planning groups, and business and property owners to develop a plan with timeline and cost that would meet the goals and objectives of the Alliance’s conceptual plan.”

Planning & Development Services (PDS) secured a consultant to survey existing conditions, confirm and expand on the issues and opportunities identified in the Conceptual Plan, conduct additional stakeholder outreach, and return to the Board with options.

Phase II

In July 2018, SANDAG awarded the County of San Diego a Smart Growth Incentive Program (SGIP) grant funding to complete Phases II and III of the project.

The Phase II kick-off meeting was held with the Casa de Oro Alliance on September 24, 2019. Under Phase II, the Constraints and Infrastructure Analysis, Market Analysis, Community Visioning Workshop, and Traffic Analysis were completed. The existing conditions, constraints, and infrastructure analysis mostly focused on the policies and regulations, existing form, and infrastructure (sewer, water, and gas). The Campo Road Corridor was also analyzed. Staff attended the Casa de Oro Fall Festival, held on November 9, 2019, and also held a Community Visioning Workshop on February 25, 2020. Community input from the workshops addressed walkability and bikeability, open space and environment, building architecture and facades, business, arts and culture, and identity. Phase II ended on February 28, 2020.

Phase III

Phase III kicked off in June 2020. Under Phase III, the Specific Plan for the Campo Road corridor, Form-Based Code, Design Review Guidelines, and an Implementation Action Plan were anticipated to be completed. The completion of these items would establish a framework for guiding future private investment to transform the area into an inviting, compact, walkable and bikeable environment.

Implementation Phase

The Implementation Phase is the next step after adoption of the specific Plan. County staff are actively applying for grant opportunities to advance the Specific Plan’s implementation plan. A business and property owner survey project is currently underway to determine the level of interest in future potential infrastructure, maintenance, or improvement district financing options.

Casa de Oro Business Survey

Overview

As part of the implementation of the Specific Plan, in partnership with the County Office of Economic Development and Government Affairs (EDGA), PDS staff are conducting a business survey to determine the level of interest of financing options among property and business owners.

Financing Options

Different programs, strategies, and improvements can benefit the Corridor. Many require significant funding, design, and coordination with multiple agencies. Various funding mechanisms could be explored by property owners and businesses including a Business Improvement District (BID), Assessment District (AD) or Community Facilities District (CFD).

Local Examples in the City of San Diego

Little Italy is a Business Improvement District (BID) focusing on public safety, beautification, promotion, and economic development while preserving the unique cultural resources that exist in our neighborhood.

Liberty Station is a Community Facilities District (CFD). CFDs are available to finance a broad range of improvements and services that can assist in the development of property used for residential, commercial, industrial, or community centers.

Barrio Logan is a Maintenance Assessment District (MAD). A MAD is a legal mechanism by which property owners within specified boundaries vote to establish an assessment on their property tax bill to improve their community. MADs provide services over and above what the City of San Diego normally provides, often called a “special benefit.” These special benefits are determined by property owners and can include litter and graffiti abatement, trash collection and bulky item removal, as well as a variety of maintenance and economic development services.

Survey Coming Soon!

For more information contact Madeline Mattson: Madeline.Mattson@sdcounty.ca.gov

PDS staff hosted a Public Workshop on November 8, 2021, which included an overview of the Draft Specific Plan and offered an opportunity for participants to provide input on the Draft Specific Plan. The Public Workshop was hosted and recorded on Zoom. The video recording of the workshop can be found below.

PDS staff hosted two virtual workshops during Phase III to receive input on the Specific Plan project. These workshops provided information about the plan and included an interactive forum to answer questions and to collect thoughts on the proposed Specific Plan.

Virtual Guiding Principles Workshop
October 15, 2020, from 4:00 – 5:30pm
Recorded Presentation
Presentation Slides
Workshop Poll Results
Workshop Feedback Report

Visual Preferences and Planning Concepts Workshop
December 17, 2020, from 4:00 – 5:30pm
Recorded Presentation
Presentation Slides
Workshop Feedback Report
Workshop Poll Results

Previous Board of Supervisors Hearing

Public Review of Draft Specific Plan
The Public Review for the draft of the Campo Road Corridor Revitalization Specific Plan, Background Report, and corresponding CEQA Documents ended on November 22, 2021. The following documents were made available from October 7, 2021, to November 22, 2021: